This is why for camera users,
the stagnancy in the improvement of cameras from traditional to digital cameras was a painful journey.
This was mainly caused by the
lack of improvement in the chemical process used to develop camera films; the process had not
changed for decades and there was no hope to see it ever change anytime soon. Of course this was to
be proved otherwise with the introduction of digital cameras.
Digital cameras are
As to be expected, people want
change and they want it now but when it comes they question it - this is exactly what happened when
the first digital cameras started making an entrance into the South African consumer market - actually even when it first appeared in other larger
economies. Most people chose to stick with the tried and tested. At first digital cameras were seen
as an expensive gadget that was meant for those who love fancy stuff.
It was not until people
started noticing the cost effectiveness of owning a digital camera as compared to continuously
buying and developing a film. In essence the cost of buying the film and developing it consequently
added up to buying a large number of digital cameras.
Market trends have always been
interesting to observe - one moment no one wanted to buy digital cameras and then instantly
everyone was buying one. Suddenly it made sense to everyone to own one not just to stay up to
"class" but for the convenience of use. Today there is what marketers call secondary demand for
digital cams, people have moved from wanting a digital camera to wanting a specific brand such as
Canon digital cameras, sony digital cameras and even digital SLR camera.
One other advantage of the
digital camera over the traditional cameras is the picture quality and availability of custom
settings. People love to be in control and digital cameras gave them that. With the advent of the
internet, people are able to further use digital camera review sites to find the best cheap
cameras. Afterall quality is key.
Digital cameras come
with extra features and allow for customization of settings
In addition to being in
control, consumers love more stuff and digital cameras offer more this. For example, while this
remains a far cry from digital camcorders, it is still a nice little add on to a camra and a
function that is more worth having than not.
While the fall of the
traditional cameras meant a fall in market share for some industry players and is a shame to see
the traditional camera fall from grace so to speak, it is also understandable that new products
bring with them efficiency and progress and that is what today's generation is looking for. As
such, the advent of the digital
camera in South Africa and other international
consumer markets spelled the great dawning of a new day.
You can visit kalahari.net to
view some of the latest digital cameras available in South Africa today. If you love autions you
can go to South Africa's leading online auction
website , which is South
African's and even Africa's biggest aution site.